Turn Your Customer’s Voice into Action
Our Voice of Customer platform gives you real-time insights into what your customers are saying about your services and products.
RXA’s Voice of Customer Experience (VoCx) application provides companies with insights into what customers are saying about their products and services. Using RXA’s Natural Language Processing (NLP) engine you can use the VoCx to parse through millions of reviews, blog postings, and forum comments to identify what matters most to your brand.
Social listening data is just the beginning for RXA’s VoCx solution. To stay competitive in the marketplace, companies must collect, analyze and act upon all forms of data including surveys, call center metrics, and mystery shopping. The list goes on. Our solution embraces the universe of data, applies the latest analytics available, and builds a roadmap for action.
RXA’s VoCx capabilities transcend others in the marketplace and perform the critical piece: show how your customers opinions affect the KPIs that matter to you. Using advanced analytics, RXA pinpoints the areas where you should focus to improve your customer relationships and in turn, impact the resources that matter most.
Protect Your Brand
Case Study: Entertainment
An entertainment provider acquired a new streaming service and imposed a new purchase and viewing model for its fans. Given the changes, customer satisfaction began to decline. The provider needed to identify the gaps in service, triage, and ultimately determine if and how to adjust the model.
RXA’s VoCx solution allowed the provider to trend customer sentiment prior to a major event viewing, during, and after. This information combined with the provider’s own call center data yielded the results to make key business decisions. The provider was able to identify performance issues, put fixes including identifying the right staffing levels pre, during and post event into place.
Case Study: Retail
A major retailer was not meeting front of store sales targets and did not have a mechanism in place to identify the issues and how to address them.
RXA’s VoC solution combined its sentiment data with the retailer’s customer satisfaction, call center, emails, and online reviews data and analyzed it in geographical clusters. RXA connected the data to show a 2.36% increase in the proportion of positive comments around customer service is associated with a $250k front of store revenue increase for the average store per year. Action plans and training programs were enacted at the store level to accomplish the increase.
Case Study: Automotive
Finding the Needle in the Haystack
Companies look to RXA to weed through the data amassed to find the most important information. An automotive manufacturer needed a way to quickly surface key themes quickly when launching new vehicles in order to avoid safety issues and a costly recall.
Through RXA’s VoCx solution, the company was able to quickly identify a comment from an ambiguous forum and link directly to it to interact with the customer. The interaction led to identifying a product defect, a team of engineers duplicating it and swiftly addressing months before a costly recall could have been issued.
The RXA VoCx Platform
Deep Linking to Forums, Reviews, and Posts
Besides just showing you those terms, phrases, and themes that merit a critical eye, RXA allows you to link directly to the forum or post so that you can respond in real time. What good is knowing if you cannot take action? Identify a specific Post, Author, Site, or Forum that is impacting your brand or product(s) and respond. Get ahead of a negative trend or leverage a positive one and learn from your customers and detractors.
RXA provides theme detection and scoring to allow clients to identify those top themes that are emerging in the marketplace. Using a combination of term frequency and complexity, RXA scores each theme which allows users to narrow or tighten the scope on those themes that matter. Combined with our sentiment scoring you can also see your top negative and top positive themes.
Using artificial intelligence, RXA scores the sentiment (positive or negative) of each comment, post, or review at the sentence level. Using the score you can dial in the parameters of your sentiment to narrow in on those comments that are truly negative and detracting from your products or services in the marketplace. Also, find out what is resonating with people and take advantage of those trends through marketing or outreach to your customers. Visualized in an easy to read positive, neutral, or negative grade, you can see what comments deserve your attention.
While some phrases or terms may always be associated with your products or services, they do not always provide the most interesting insights. Using temporal comparative analysis RXA’s AI engine can determine which terms and phrases are heating up vs those that are remaining level or declining. These may not always be the terms or phrases that you would expect, and they are not always the most common or biggest.
Using our Velocity Word Cloud, you can quickly see those terms or phrases that are gaining in velocity from week to week. Organizations cannot afford to wait until a topic becomes the largest theme about its solution. RXA’s solution allows you to catch it on the way up and take action.
RXA NLP offers translation services for all major languages. The platform supports over 100 languages for input and output. DTE Energy may have Spanish speaking customers, and the RXA platform will translate those comments seamlessly. Sentiment is run on the original consumer text.
Data Integration & Analysis
RXA incorporates all data sources relevant to the customer experience into one easy to use platform. No need to log in to multiple locations. RXA works with all types of data streams, including historical data. We utilize advanced forms of statistical analysis to perform predictive modeling and establish priorities for action.
Survey Design & Implementation
RXA also designs and executes survey strategies for its clients. An end to end solution for transactional, call center, event based, and brand based surveys focused on the customer experience can be deployed for your company. Integrate survey metrics with sentiment data to understand how the two impact one another.