RXA Privacy Policy



This privacy policy describes how RXA, llc collects and uses data while protecting your privacy. Last updated January 2016.

RXA, llc, LLC (“RXA, llc,” “we,” “us,” “our”) is a provider of targeted interactive advertising technology and services to websites and online marketers, and considers the protection of your privacy to be of great importance. This Privacy Policy was prepared to describe how we use and collect consumer data that we collect when users access websites or mobile applications that use our services (our “Business Partners”), or that third parties share with us. This Privacy Policy does not apply to practices of third parties that we do not own or control. You should review the privacy policies of all websites you visit and mobile applications you use.

To opt out from RXA, llc’s collection of non-personally identifiable information about your web browsing activity to serve targeted ads, please select at the bottom of this page.

When you opt out using either of these methods, we will place an opt-out cookie on your browser. This means that we will no longer serve ads that are targeted based on your web browsing to your web browser, though we may continue to serve you default (i.e., non-targeted) ads. Our opt-out cookies are set to expire after 6 years. You should note that if you delete, block or otherwise restrict cookies, you may need to renew your opt-out choice. Also, please be aware that when you opt out, your opt-out cookie will only be effective as to the computer AND BROWSER or device that you opted out from; you must opt out for each browser, on each computer or device you use, individually.

With respect to mobile apps, you may opt out using the settings available on your device (“Limit Ad Tracking” on iOS and “Opt Out of Interest-Based Ads” on Android). When you have opted out using one of these settings, we will not use the information we collect from the apps installed on your device to infer your interests or serve ads to that device that are targeted based on your inferred interests.

Data Collection and Usage through Our Services

Personal Information

We consider “personal information” to be data that personally identifies you as an individual, like your name, street address, email address, or phone number. RXA, llc has designed its systems to avoid using, collecting or keeping personal information about people who interact with our technology.

Non-Personal Information

To provide services to our Business Partners, we collect certain non-personal information using various technologies, including cookies as well as non-cookie technologies. The information we collect includes, but is not limited to: your browser type, your IP address, user agent string, information about your operating system, device, or mobile carrier, and the unique identifier assigned to your device. In addition, we collect information about your web browsing and app usage, such as the date and time you visited a Business Partners’ websites or apps, pages of such websites or apps that you visit, the names or types of mobile app that you visit, your location when you accessed the app, and other data such as page visits, ads shown, and ads clicked.

RXA, llc may also receive non-personal information from other sources; for example, we might receive data from a third party that indicates that in a geographic area, a certain model of car is popular and therefore people located in that general area might be interested in an ad for similar cars. We combine this information with the information we collect directly.

RXA, llc may use certain health-related information in delivering advertisements. This may include, without limitation, utilization of the following health-related data segments: Men’s Health and Wellness, Women’s Health and Wellness, General Health, Seniors’ Health and Wellness, and Common Ailments and Illnesses.

Use of Non-Personal Information

In order to serve you targeted advertisements, RXA, llc assembles non-personally identifiable, demographic, behavioral and technical information to create large visitor “clusters.” These clusters represent data that has been aggregated into large anonymous groupings, but that our assembled data suggests may have similar needs or interests. To ensure that the online marketing targeting services provided by RXA, llc are targeted correctly, Business Partners’ websites place RXA, llc’s data tags on their sites. These tags are used to match visitor browsing behavior to a cluster profile, in order to serve you an advertisement you may be interested in.

In addition, RXA, llc may use non-personal information to improve its products and services, in order to optimize your online experience.


Nearly all websites, including those of the Business Partners using RXA, llc’s products and services, use a feature of your browser to set a “cookie” on your computer. Cookies are small packets of data stored on your computer. Companies use cookies to provide services such as auto log on, to deliver relevant ads, and to better understand how users interact with their websites. Cookies enable sites to better customize content and advertisements to your needs and interests, so that they can be as valuable to you as possible.

You may be able to configure your browser to accept all cookies, reject all cookies, erase cookies, or notify you when a cookie is set. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.) Our cookie ‘lifetimes’ do not exceed 2 years, unless it’s an opt-out cookie as described above, and we do not cookie match between different third parties through ads served on GDN/OO inventory.

Please note that if you do not accept cookies, your browser may not be able to receive an opt-out cookie as described above.

Data Retention

Non-personal information linked to a browser or device is kept for a period of one year after it is collected. After that period has expired, the non-personal information is de-linked from any browser or device identifier, but may be kept for research and used as set forth in this Privacy Policy. Data Collected on Our Website(s) Prospective customers may provide contact information through our websites to find out more about RXA, llc and to be contacted by a RXA, llc representative. RXA, llc (and its agents and service providers) may use this information to respond to your request, and for business purposes such as marketing and research. We will not rent or sell this information to other companies.


RXA, llc believes that it is especially important to protect children’s privacy online. RXA, llc does not knowingly collect or use any personally identifiable information from children under the age of 13.


We take industry-standard security measures designed to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. This includes physical, electronic and managerial procedures designed to protect data integrity, access and use. If you have questions or concerns regarding this statement, you should contact privacy@RXA.io.

U.S.-E.U. Safe Harbor Framework

RXA, llc adheres to the U.S.-E.U Safe Harbor Framework and U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. RXA, llc has as certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor Program, and to view RXA, llc’s certification, please visit http://www.export.gov/safeharbor/. For questions or complaints related to the collection, retention, or use of data under the Safe Harbor Framework, please email privacy@RXA.io. Unresolved complaints under the Safe Harbor will be referred to the American Arbitration Association as an independent dispute resolution mechanism.

The Right to Change This Policy

If we decide to materially change our Privacy Policy, we will post those changes to this privacy statement and the RXA, llc homepage, and other places (if any) we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently.